Emo Dojo™ Presents: John Emotions
Emo Dojo™ Presents: John Emotions

Episode · 10 months ago

How To Be A Good Podcast Listener: Doing Your Part In A Two-Way Relationship

ABOUT THIS EPISODE

John Emotions explains the dynamic between small podcasters and their listeners, and how everyone can be better podcast listeners

So there are no rules for listening topodcasts. There are no rules for making podcasteither, but that doesn't stop tens of thousands of people from telling othershow to follow their examples. So, in the spirit of equal time, thisepisode is all about how to be a good podcast listener. I'm johnny motions. This is Emogojo all right, so I admit I was actuallybeing kind of lazy and I just wanted to put together a quick podcast, so I was googling how to be a goodpodcast listener and I put it in the quotes to hold it together in thesearch, and I got no results. There's no results on Google on how to be agood podcast listener, like what the fuck is that my only my google or yourGoogle, too, I don't know, seems pretty ridiculous. It kept trying to steer meinto all these articles about how to be a good podcast or no. I want to knowhow to be a good podcast listener, so I can just read off Ha list and get thispodcast over with go back to bed, no, not quite so extreme, but I hadn't beenfeeling well the past several weeks, and you know I'm just looking for somethingquick and easy to do. Well, that's what I get for trying to cut corners. Iended up having to just come up with the whole thing myself, because thearticle doesn't exist. I guess the cool thing is now that I, but this together it will exist and itmight be the only one if anybody ever looks for it. So I've had a couple different types ofcareers. I've worked in nonprofits, managing like Hmm, I guess you'd callhim a homeless shelter, but there's different levels of homelessness andbeing housed. So I've worked in that field. I worked in music andentertainment, and software and things...

...like that. So one of the things I did in music wasfan club development, audience development and things like that. Oneof the more interesting concepts that I liked back when we were working on itwas this idea of a thousand super fans and it could really be applied topodcasters sure why not or any entertainer really th the key is youhave to have about a hundred dollars worth of something to sell yourlistener, your fan whatever a year, so you know a tshirt a subscription, analbum, a concert ticket. You get the idea and I was working with comics andthings like that. So it's kind of realistic for a comic because they goplay, shows and there's concert tickets. Well, notconcert tickets, but there's obviously comedy club tickets. They can havemerch booths where they sell tshirts and it's very immediate and there'svery low overhead, because most comics don't have a big staff, most comicstravel alone or with the other comics on the bill. Anyway. I digress that,the idea of being, if you could find a thousand people who would give you ahundred dollars a year, you can make a living you're now making a hundredthousand dollar minus taxes and things like that and you're still making aliving. So that's a kind of overly symplistic way to look at Fan, clubdevelopment and or audience development. But you know, obviously the key isthere. You have to have something to sell. Burch is a big way. A lot ofPODGAST was now du Merch h three does teddy fresh huge, most of their money,half their money, probably bcomes from merch alone, and there are a lot of podcasts thatare moving to a subscription model. But that's not what I'm talking about,because I came from the kind of startup band unsigned band, sometimes garage band,literally garage band, but most garage...

...bands don't actually play in a garage.They usually playin some rehearsal studio, so that just takes too long tosave rehearsal, studio band. But so these are young acts that go out and are generally pretty good, and you can,if you look in that scene or those scenes of the up and coming musicartist, it becomes kind of fun to kind of like who might actually make it like.Sometimes nonen you'll go through a whole season in Hollywood, going toclubs and watching artist and he's like Nope Tiss, the same Ol Shit, butsometimes you'll catch ones like well. That's special follow those guys andsure enough. They'll bethey'll become big and as a podcast listener, you have thesame opportunity now so and I'm not talking about how to bea good podcast listener to celebrities who ran out of work and becamepodcasters. They were already celebrities, they brought theircelebrity to a podcast and that's not what I'm talking about those folks willnot reply to you on social media. They won't answer your emails, not of thatwe're talking about start up podcast, so podcast similar to this one podcastwith very small audiences, very nich audiences. Of course, mental healthpodcast are super small compared to things like sports and pop culture andcelebrity gossip and things like that sure of course, but that means it's even cooler to be a fan of a smaller podcast. Your small or more elite crowd. Here's the thing, though, podcastingand listening to podcast, is like a two, a relationship. It's like a seasaw. Yougo up and down it up and down like an if it looks goofy if somebody goes upand the other person just sits on the ground doesn't feel like pushing theirlegs and doing their part to make the whole thing work. That's silly! I'mexaggerating here, of course, but you get my point, I mean to wayrelationships require an action on both...

...sides, nobody's obligated to nobody'sobligated to make podcast and nobody's obligated to listen to them, but as apodcaster there's certain expectations that the listener has of you likequality sound and putting up podcast more than once, every three months andthings like that, maybe being relatable or the opposite, maybe being completelyunrelatable A. I don't know what the fuck that person's talking aboutdoesn't matter, though it's all entertainment, that's the podcastersjob to ancertain and or inform or tilate or whatever you know verb. Youwant to put there. So the PODCASTER has a role in ten. The Fan of the podcasterhas a role also, so I'm going to clumsily kind ofcompare things that worked for startup bands and local bands unsigned bandsthat might also work with your favorite podcasters. So that way you could bemore supportive of your favorite podcasters and your favorite podcasterscould grow and then Youl all grow as a crew together so tip one research, ifyou're really going to be a fan just and get into it. There are so so manytypes of podcasts out there that you know there's no point in wasting yourtime on a topic that you're not super into, because you might find eighteenpodcast on topics you're really really into and to might actually belistenable. So do a lot of research? Ask Your friends that listen topodcasts there are podcast listener groups on social media and they'l, giverecommendations, places like redit and all those sorts of places also haverecommendations to, and I'm I'm talking actual users and listeners recommendingshows to each other, not algorithms that put whatever they want you to seeup in front of your face. Whenever you go to Apple podcast, for example, I'mtalking find the hardcore podcast people that find the subtle stuff, thesmall unknown podcast, where they get the most rewarding content and canactually interact with the podcasters...

...while they're still at that level andthink also like of your own hobbies and business trades, and things like that.Those hobbies and trades have groups on social media to so just drop in thereand ask hey you guys, heard any good podcast for this XYZ hobby or thistrade. That's a good way to find him. So anyway, once you found yourpodcaster, listen to a few episodes like hm allright cool, I'm down. What's this act going to turn into so of course, thefirst thing you have to do is subscribe like. Why not subscribe it's the mostbasic free, easy anonymous way to stay up to date and let your podcast or knowat least someone is listening. They won't know who you are, but they'll seeit in their statistics in the dashboard of their podcast oftware they'll seesomebody's listening so subscribe. The next easiest, and also one step morehelpful thing to do- is review the podcast and when I say review, I justsimply mean click a star one to five stars. Obviously everybody wants fivestars. So just it's free click, five stars fucking be the star Farry, givingaway stars because again, we've already determined that you like this. This isyour podcaster, so don't withhold stars. If this is your podcast, don't goaround giving stars to podcasters you don't like only the ones you're into,but if you are into hem, don't withhold the love, just go click it while you'rethere subscribing there's a little thing right. There rate this review,this no click. Those and now also when you click a star, I'm not sure if it's star ritingspecifically, but definitely if you comment or when you're clicking the star, you optto leave a review. That will also put your screen name up there. Next to yourcomments that is supereffective, because that gives social proof thatanother human beings subwhere on this...

...planet took the time to write thosewords, which is to say that this podcast affected somebody. Maybe youshould listen to and again. Why would you not do that to your podcaster likehelp your podcast or out by just saying a few kind words? I totally get thisone's kind of weird, though, because most of the people I know like in reallife, just don't their ideas like I don't know what to say. I get it so ifyou feel that way, that's normal to, but don't take a minute figure outsomething to say: There's no pressure, there's no time limit, but eventuallymaybe get around to that at least reviewing it, giving it a star Clickand then for your favorite podcasters right, which can just something nice.It's the even a few words are better than zero words well mean or try empathy. How do youlike to be communicated to with a few words a lot of words or zero words? Most people don't like to becommunicated with with zero words, because we can't read minds and itdoesn't mean anything so use your words. The next most important thing is toshare. So if you can't think of a comment, because I don't know what tosay, that's fine share. The motherfucker share the link to thepodcast or the episode you just listen to. Why not because, and why would you notagain, you are fan of the podcaster, so share their stuff. Look at B ts. Doyou think they need people sharing their stuff, no gt? Why would peopleshare more of the same thing, get off the bandwagons and share the local things like if you're into food, you probably intolocal food if you're into music? A lot of you know: People who are intho musicor into the local band so following...

...smaller podcasters is kind of the samething, so, if you're into it be into it, let get into it or get out of it.Otherwise, just sitting on the fence, you kind of look like a poser, so be afan or don't be. But again, this is this. Is My business mind thinking whenwe used to do audience development, because there was definitely a hardline like if people will not subscribe with their email address fuck itthey're, not actual fans. They don't care that much about you, I mean forFuck Sake. They gave their email address to facebook and twitter andInstagram snapchat and all those other companies, and they won't give youtheir email address, to keep them up to date on something you worked hard toproduce just for them, they're, not a fan, cut, em, loose and so sharing podcast, though alsokind of crosses over into social media, and sometimes we lose the connectionthere, because podcast listeners are not necessarily social media people andI get it. I understand that I kind of wish we could reverse the clock and putsocial media back in Pandora's box, but it's out there it exists and podcastershave to kind of be there because using kind of the rock and roll band metaphor,that's the parking lot where we put the flyers for our shows is social media in since we're on social media, and wedo post things and see your comments and reply. How about doing your part on the otherend of the seasaw and lift up andsit up come on get the teeter toutergoing and I think every podcaster I ve evertalked to has the same experience. Sometimes it feels like we are talking to a room of like a thousandpeople, but everyone turn their back. The other way, that's sometimes outfeels I guess another way to feel. If, likeyou had like a partner who just gave you thesilent treatment and wouldn't respond...

...to like is it me? Did I do anything soyeah coment comment on people's sociar media post or like it like is so weak?You know so basic is so. Like Lazy, I lifted a fingerclick perk up man type. A couple words engage.I liked your show, or I hated your show, your weird. What whatever say some shitlike, engage people again, if you're going to be a fan and a good podcastlistener, that's the way to do it, engage but make sure to remind them. You heardabout them from their podcast, so they don't think you're, just tha socialmedia Weirdo, and so these next you get progressivelymore intense. If you have some social anxieties or claim to be one of thosepeople, that's like a social, so email. If you really bold and you'r reallyinto your podcaster, you can just send them an email. I think every podcasts on apple podcasthas an email available, so you can contact the producer of the show. Dothat tell them hey, I'm not on social media. I hate that Shit, but I did likeyour show, keep up the good work bye. Likewise, you can do it on a phone call.A lot of podcasters have their own webpages or webpages associated withthe podcast hosting company, and there will be contact information up therelike phone numbers call tem if they got a phone number available.It's no. Nobody forces you to put your phonenumber on the Internet. If it's there, it's for business, it's a businessnumber or for Fan, clubs and audiences, and things like that. So, if you'reinto a podcaster give them a call just same thing as the email call him up andsay hey, I heard that episode. That's pretty interesting that I had the samething happend to me. Whatever you know,...

...what I'm saying show you care. Whywithhold your love? The next one is good advice, especiallyin the band world, obviously not during a pandemic, but I would feel weird if this happenedand I did it as a podcaster, but it's basically show up as a band. You want your fans to showup in person, buy a ticket to the show, come and see the band play before covidnineteen. I know many podcasters were touring with their podcast and justperforming on stage. Local podcasters were going to bars andpubs, and restaurants and doing their podcasts live from there. So if yourpodcaster is out touring and performing live in a way that you can see them gosee them right like why not because well te either your fan or you not afan. So this really is for fans that care. So if you don't care, youprobably didn't get this far in this particular episode anyway. So show up.Yeah just show up to a show: Hey for a ticket by drink support the venue by aTSHIRT. The whole thing just support them. You don't see them, but once ayear and speaking of buying tshirts by Merch is the next one. That definitelyapplies to rock and roll bands, as well as podcasters make merch that's cool.Don't just put your album art on there. Do something different make it relatedand make it match your album art work, make it look cool brand it. So it's allpart of the same universe, but just putting your album art on your Tshirt,that's stupid, especially if your album mart work sucks and nobody told you,but the sweet thing about Merch, especially, is that if they buy it, youmight make a few bucks. You should make a few bucks if you do it right and they're, also promoting your showand starting a conversation with other people every time they go into thepublic with your shirt on it's a can't lose proposition so really go by some stuff, go by subemerge fromall your favorite podcasters, and if...

...there merch sucks, go back up the list and email themrecall, thim and say: Hey I'd buy more of your Merch, but it sucks. Your murchshould be like this. Why don't you make this or that podcasters will listen to you and theywill probably make Murch just for you. The last thing here on the list on howto be a good podcast listener is to volunteer. Now this can go from assimple as retweeting, something to being virtually an employee of thatorganization. It can. The range is big, so think of it like a fan club orsomething like that, where fans of the band in many casesbecome the road crew, they become the merch table people and they grow withthe band. If that band ever makes it, those people typically come on as liketheir employees, doing the same roles they've been doing for years. So, ifyou've been with the podcaster for a long time and you've worked your way upthrough the steps of subscribing review and sharing commenting, emailing Youfcalling showing up in person buying subemerge and now you're volunteering,you can do things like manage their online community, maybe run a socialmedia account or screen guests for the shows things like that. You know justkind of find stuff, but not too much responsibility, but still aresponsibility. The thing is doing a podcast actually takes a lot more workthan people. Think it's not just talking into him like nobody's going tolisten to a show where you just talking to Mike, because most of the time itsounds poopy and honestly, the talking is the easiest part, but it's also the hardest thing formost people to do, and by that I mean, if you want to workon a podcast and is already a person doing the talking. But you really likeediting or you really like, promoting or being part of a team, because theythink that's a cool logo or something work it out volunteer. Most podcasters,I know, would accept a volunteer and a lot of podcasters. I know have theiract enough together to where it would be...

...a really kind of beneficialrelationship for both of you and I'm not talking about me. I would not knowwhat to do with a volunteer. Probably wave me with big palm frong leaves andfeedbe grapes, something like that yeah. So that might sound like a lot ofdifferent things, but it's kind of given to you as a list that you can doovertime gradually so start out. Subscribing then hit a five star review,then maybe leave a comment in the review. Then start sharing the episodes.That's next level, if you've subscribed and left a fivestar, reviewand you're, now consistently sharing episodes, that'sfantastic, whether or not you're in social media and commenting on socialmedia post is a different thing and honestly, unless you have something tosay emailing a calling more than once a month, it might be weird and of courseyou're off the hook for showing up right. Now you don't have to show up.There's no venues open, there's no INPERSON podcasting, whilewe're in Covid you can definitely buy Merch, but that's said: Don't buy stupid Merch,make your podcasters make good birch and then volunteer cool cool. If you want to add anythingto this list, let me know if you think anything's things are off base. I'm sure you let me know, becausethat's the way humans work for Emo Dojo. I am johnny motions and now back to the wall.

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